It all started when...

A group of really bored filmmakers from Moth to Flame decided to make something fun for their fellow filmmaker friends and supporters (friends, family, fans). There are so many things we say on film sets that people don't get. Why not transform all of our clever sayings into a sweet coffee table book and a line of other wearables and funny film products so that we can add more trinkets to the rest of our film humor collections. Let's be "reel," we all own some form of lens inspired mug or film t-shirt.